http://en.mercopress.com/2012/10/29/with-the-charisma-of-lula-da-silva-brazilian-ruling-party-takes-control-of-sao-paulo-city
After 8 years of conservative rule...former Sao Paulo Mayor Jose Serra lost in a runoff to former education minister Fernando Haddad.
Haddad was boosted by endorsements from popular former president Lula and current President Dilma Rousseff.
Haddad, 49...started his campaign polling just 2%...and won with 56% of the vote...in Brasil's largest city.
Serra was mayor...but quit in 2010 to run for the presidency...and lose...to Dilma.
Haddad replaces conservative place sitter Gilberto Kassab...who succeeded Serra.
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