19 October 2011

BRASIL: The Reclusive Billionaire Behind Burger King...And Budweiser.

                                       BLOOMBERG/ Long Read

     In 2010...the Burger King chain was taken over by 3G Capital.
     The founder of 3G is reclusive billionaire Jorge Paulo Lemann, 72.
    In 2008, Lemann also took over Anheuser-Busch...paying $52bn.
    “They are not about beer,” says expert Tom Pirko. “And they are not about hamburgers. They are about money. They know how to cut costs. They know how to very aggressively push something.”