Ah, good ole Austin.
We take our cinema seriously here.
Just try sitting through local Director Terrence Malick's latest movie "The Tree of Life".
But the Austin-based Alamo Drafthouse Cinema chain has taken it up a notch.
It recently ejected a customer...because she refused to stop texting...despite two warnings.
Now to warn it audiences...the Alamo runs her angry, curse-encrusted recorded phone message...before every showing.