BLOOMBERG/ Tomorrow, Sao Paulo Governor Jose Serra, 68, will officially begin his run to succeed President Lula da Silva in October, leading his competitor and Lula heir Dilma Rousseff, 62, by 9% in recent polls. Analysts say that Serra won't be the anti-Lula candidate and will avoid all fights with him because of Lula's immense popularity. In contrast to Rousseff who has never run for office, Serra can boast of his expansion of Sao Paulo’s infrastructure and tax cutting.
