COLOMBIA REPORTS/ The Juan Valdez coffee chain announced grandiose plans to expand its brand in Canada, the U.S., Peru, Argentina, and various Central America and Caribbean countries despite plans to close its NYC store this year. The chain's goal for Colombia is to expand at a rate of 5 stores a year. The chain currently has 10 stores in Chile, and plans to build 10 more over the next five years, as well as 10 in Ecuador, where it plans to double its presence by the end of 2011. Company officials say they have received over 2,000 franchise applications.
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